👋 Hi there! I’m Abby, a

UX Researcher & Strategist

Mixed methods researcher @Citibank. Previously @Atlassian and @Parachute Health.


Creating a “white glove” experience for moving money

Citibank

Methods : Service Design Workshop, Assumption Mapping, Generative Interviews, Survey Analysis

Redesigned the private bank money movement experience—shaping the future state blueprint, securing 2025 funding, and positioning research as a strategic partner.

Enabling developer collaboration for the first time

Atlassian

Methods : Generative interviews, affinity mapping, usability testing

Led research on developer collaboration, the most requested feature for Atlassian customers. Insights were incorporated into product strategy and designs for first multi-developer feature.

1,000 Person Survey of Top Tasks

Atlassian

Methods : Quantitative survey, user interviews, secondary research

Designed + administered 1000 participant survey to determine most important tasks to drive knowledge management and migration strategy for key features.